Course Content
4.1 Introduction to Marketing
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4.2 Developing a Marketing Plan (Situational Analysis)
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4.3 Developing a Marketing Plan (Objectives)
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4.4 Developing a Marketing Plan (Strategy)
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4.5 Developing a Marketing Plan (Tactics)
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4.6 Developing a Marketing Plan (Actions)
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4.7 Developing a Marketing Plan (Control)
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4.8 Brand Development
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